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Infinite Improbabilities's avatar

I think that some of what makes the attention economy (and how you've reframed it as the manipulation economy) run is also in part due to an old marketing quote passed around again and again. "No publicity is bad publicity".

I notice that the response that I see every now and then when people talk about intrusive advertisements is "if you're interrupting what I'm doing, I just hate your company now". But that's not really changing what you're doing about it, adding to your understanding of the world, or even disengaging from something that's gotten under your skin. The suggestion I've sort of been tossing around in my head has been something slightly different.

Every time you get interrupted or otherwise irritated by purposefully intrusive marketing, make it a game to list at least five direct competitors or alternatives to the company or product being shoved in your face. Think about it slowly and while considering how they're similar or different. Consider if you needed a product or service, what you could do that wasn't purchase from that company, up to and including "I do not need that and probably won't ever need it because that's creating a problem and selling a solution".

It's not exactly a cure for attention being directed as forcefully away from what we were doing as possible, and it certainly doesn't save time, but I feel like it at least returns us a little more autonomy when one of the most scary things to me right now is making the same old mistakes and patterns that I admittedly return to without realizing at times.

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